The three ads were completed in less than five hours.
We even had a Kyle stand-in in case he didn’t.” “We never relaxed until Kyle showed up on the set. “COVID-19 numbers were rising, the NHL was cancelling games and we were afraid the NBA might do the same and we were stressed that the border could go into lockdown,” Koshy says. It was a day off between home games for Lowry, and the only window during which he was available. Koshy and other company officials flew to Miami and shot the spot and two others with Lowry on Dec. “It is the only time people anticipate watching commercials. “We thought about finding the best way to introduce our partnership with Kyle and decided we needed to be in the Super Bowl,” Koshy says.
#SCREENPLAYS WANTED TORONTO PROFESSIONAL#
It is the first Canadian crypto-currency company to partner with a professional athlete from one of the major sports leagues and the first to advertise during a Super Bowl.īinu Koshy, the firm’s marketing and communications director, says it paid in the low six figures for the placement, which has already got attention from The Wall Street Journal, Fortune and SI.com. In operation since 2016, Bitbuy has 400,000 users in Canada and is registered with the Ontario Securities Commission. He is a six-time all-star and in Game 6 of the 2019 NBA Finals had 26 points, 10 assists and seven rebounds in the series-clinching victory over the Golden State Warriors. Lowry, 35, played in 601 games for Toronto and is the club’s career leader in assists, steals, three-point field goals and triple-doubles. “When I read the Super Bowl script, my first response was ‘Are you serious?’ and when they nodded, I said, ‘Let’s do it!’” “I met with the Bitbuy team and was blown away by their creativity, technology and vision for the company,” Lowry says. Lowry, who now plays for the Miami Heat, agreed to do the commercial after he read the script. Although he has made nearly 4,800 baskets, he has also missed more than 6,000.Īs basketballs are seen repeatedly bouncing off the rim, an actor shouts, “Don’t be like Kyle and miss your opportunity again and again and again and again.”Īt which point, Lowry glowers and growls, “Seriously?” The theme of the message is that people shouldn’t miss out on the crypto craze in the same way that Lowry has missed shots over the course of his 15-year career. Known for his heart and shooting skills in the nine seasons he played for the Raptors, Lowry allows himself to be the butt of a joke in the amusing spot, which will appear in Canada immediately after Sunday’s halftime show. Kyle Lowry, the beloved point guard and team captain who in 2019 led the team to its first NBA championship, will appear in a 30-second ad for Bitbuy, a Toronto cryptocurrency company. Raptor is about to star in a television commercial during the Super Bowl.
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